You know every so often the marketing for a movie, videogame or some other form of media just blows me away. Take for instance this announcement for Dead Island, a videogame with an admittedly gimmicky premise: zombies on a resort island. But despite this, the people behind the marketing have created an emotionally engaing trailer that really captures the viewer. 

It’s success comes from the fact that it tells a complete story. And instead of focusing on the game’s actual plot, it wisely chooses to sell you on the emotion of the game. Specifically, what kind of emotions would you feel if you were actually in a zombie apocalypse with no hope for escape. Silly? Hell yeah, but its done in a way that you actually care. The music sells it. The interesting backwards narrative heightens the drama. And damn if that final scene, where the father leaves his daughters hand (or more accurately, greets it, but thats not how the narrative progresses), doesn’t give you a chill, I question your sincerity. 

I don’t know that I’ll ever play this game, but the level of care to simply announce this product has me hopeful for what the final package will consist of.